Tourism heats up at Shore
The state's annual tourism report was released last week, with officials raving about the double-digit increases in tourist spending in 2005. The report, whose chief purpose seems to be to justify the tourism commission's existence, showed that tourism revenue increased 12.5 percent statewide, 15.6 percent in Monmouth County and 9.6 percent in Ocean County.
Asked to offer an explanation for the dramatic increases, Kenneth J. McGill, executive vice president of Global Insight, whose company prepared the report and is paid good money each year to come up with the answers, said he didn't have one. He would have to examine the data further.
Marilou Halvorsen, marketing director for Jenkinson's Beach, Boardwalk and Aquarium in Point Pleasant Beach and the Casino Pier in Seaside Heights, could spare him the trouble.
''Two reasons,'' she said. "Weather and weather. The weather is the biggest thing." Last summer was the hottest in 111 years.
Global Insight's power point presentation next year should include the number of clear sunny days at the Shore - probably the most important variable for tourist revenue in this region.
Asked to offer an explanation for the dramatic increases, Kenneth J. McGill, executive vice president of Global Insight, whose company prepared the report and is paid good money each year to come up with the answers, said he didn't have one. He would have to examine the data further.
Marilou Halvorsen, marketing director for Jenkinson's Beach, Boardwalk and Aquarium in Point Pleasant Beach and the Casino Pier in Seaside Heights, could spare him the trouble.
''Two reasons,'' she said. "Weather and weather. The weather is the biggest thing." Last summer was the hottest in 111 years.
Global Insight's power point presentation next year should include the number of clear sunny days at the Shore - probably the most important variable for tourist revenue in this region.
posted by Randy Bergmann at 9:50 AM
1 Comments:
typical, some state commission hires some well connected p.r. company to produce a "report" and for the money they are paid, they just don't know what they are talking about.
i am sure any shore business person would have known the reason for increase, just as the person from jenkinsons.
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