Naming rights for job titles

When Joe Scott was playing on the Toms River East basketball team more than two decades ago, he never could have dreamed he would one day become the Cappon-Green Head Coach of Men's Basketball at Princeton. Yes, that's how the Princeton University basketball Web site is referring to him these days. Not plain old Princeton coach Joe Scott. The Princeton coaching job is endowed. With it, apparently, comes the naming rights to the coach. Yale has a similar deal. Coach James Jones is identified in university Web site game stories as "Joel E. Smilow Class of 1954 Head Coach of Men's Basketball James Jones."
The basketball coach endowment at Princeton isn't new. It was established in 1984, when the legendary Peter Carril was still working the sidelines. It's only recently that the university started putting the name of the endowment in front of the coach's name in press releases.
The Cappon-Green endowment, in the unlikely event you're curious about its etymology, was begun with gifts from alumnus Edward G. Green and other supporters of Franklin C. Cappon, the head coach of Princeton basketball from 1938 to 1942 and 1946 to 1961.