Southpole Arena?

The N.J. Sports and Exposition Authority board may decide Thursday whether to accept any of the three bids for naming rights to the Continental Airlines Arena. Continental decided against renewing its naming rights contract.

The three bidders are all apparel companies - Izod, Rocawear and Southpole . None of those names roll easily off the tongue. The latter two companies feature hip-hop clothing.

Southpole Arena? In the swamps of New Jersey? Rocawear Arena? Nuh-uh. Izod Arena? New Jersey already is saturated with geckos. Now we have to be bombarded with alligators? Spare us.

I'm not sure what's worse: the three naming rights options or the fact only three companies were interested in having their names associated with the arena.